Erik Machuca

Content Marketing | Video Production

👋 Hi, I'm Erik, a content marketer with 8 years of experience publishing and producing 200+ pieces of strategic video, written articles, and educational course content.

Portfolio Videos Below

My Sites

Content Marketing

Everyday Investing

I created the EverydayInvesting.com website and YouTube channel to make financial education more accessible and help everyday investors simplify investing with technology.At EverydayInvesting.com, we believe in breaking down barriers to financial education, making investing more approachable, and providing the tools and knowledge for everyday investors to confidently navigate toward greater financial well-being.

Video Production

VidCreatives

I launched VidCreatives to help tech brands reach new, passionate users with strategic video content.Through VidCreatives I produce and edit product demo videos forSaaS, AI Tech, and Fintech startups.

Past Clients

Educational Videos

Reach your target audience on YouTube, Facebook, Linkedin, and X

Helping Brands Grow With

  • Product Demos

  • Explainer Videos

  • Products Launches

  • Educational Videos

  • Product Integrations

Professional Video Editing

  • Adobe Premiere Pro

  • Adobe After Effects

Engaging Elements

  • Motion Graphics

  • Text Animations

  • Visual Effects

  • Immersive B-Roll

Product Demo Videos

Educational Videos

Product Launch Videos

Product Integration Videos

Marketing

Customer Acquisition

  • Topic Angles

  • Content Hooks

Shorts & Reels

Reach Your Target Audience on Instagram Reels, TikTok, and YouTube Shorts

Professional Video Editing

  • Adobe Premiere Pro

Education

Customer Retention

  • Product Launches

  • Micro-Education

A Team Player

Always open to feedback

I collaborate with tech marketing teams using collaborative tools such as Frame.io's easy-to-use video review app, where edit requests can easily be made at specific time codes.

Graphic Design

With Photoshop & Canva

MarTech Stack

I Leverage in My Production Workflow

Video Editing

  • Adobe Premiere Pro

  • Adobe After Effects

  • Descript

Visuals & Effects

  • Envato Elements

  • Storyblocks

Graphic Design

  • Canva

  • Photoshop

Copywriting

  • Jasper

  • ChatGPT

CMS

  • WordPress

  • Carrd

Market Research

  • Semrush

  • AnswerThePublic

  • AlsoAsked

SEO Content Optimization

  • NeuronWriter

  • Clearscope

  • MarketMuse

Analytics

  • Google Analytics

  • VidIQ

  • Tubebuddy

Social Media Management

  • Buffer

  • ContentStudio

CRM

  • HubSpot

Email Marketing

  • MailChimp

Project Management

  • Monday

  • Notion

Past Clients

FinTech

  • Wealthfront

  • Acorns

  • Crypto.com

  • Stash

  • SoFi

Content Creation

Script Writing

Video Editing

Video Production

AI SaaS

  • Jasper

  • Descript

  • Copy AI

Consumer Tech

  • Ring.com

  • Anker

  • Trezor

Let's Work Together!

A product content marketing strategy is not complete without publishing high-quality videos that showcase product demos, launches, and integrations.I would be thrilled to help scale your brand's video content library with strategic, organic, and engaging video content!

Certifications

  • Certified Financial Education Instructorâ„  | NFEC

  • Content Marketing Certification | HubSpot Academy

  • Google Analytics Certification | Google

  • Inbound Marketing Certification | HubSpot Academy

  • Digital Marketing Certification | HubSpot Academy

  • Social Media Marketing Certification | HubSpot Academy

  • Keyword Research with Semrush | Semrush Academy

  • SEO Principles | Semrush Academy

A Team Player

Always open to feedback

I collaborate with tech marketing teams using collaborative tools such as Frame.io's easy-to-use video review app, where edit requests can easily be made at specific time codes.

Graphic Design

With Photoshop & Canva

The Software

I Use in My Production Workflow

Video Editing

  • Adobe Premiere Pro (8 Years)

  • Adobe After Effects (2 Years)

  • Descript (3 Years)

Visuals & Effects

  • Envato Elements

  • Storyblocks

Market Research

  • Semrush (2 Years)

  • AnswerThePublic (2 Years)

  • AlsoAsked (1 Year)

SEO Content Optimization

  • Clearscope

  • MarketMuse

  • NeuronWriter

Copywriting

  • Jasper (3 Years)

  • ChatGPT (2 Years)

Analytics

  • Google Analytics

  • VidIQ (8 Years)

  • Tubebuddy (3 Years)

Graphic Design

  • Canva (8 Years)

  • Photoshop (2 Years)

Social Media Management

  • Buffer

  • ContentStudio

CMS

  • WordPress

  • Carrd

  • Notion

Project Tracking

  • Monday

  • Notion

My Sites

Certifications

  • Certified Financial Education Instructorâ„  | NFEC - 2023

Skills

  • Content Marketing

  • Video Production

  • Presentation

  • SEO

  • Lead Generation

  • Social Media

  • Generative AI

VidCreatives.com

EverydayInvesting.com

Portfolio Videos Below 👇

If you would like me to help your company with content creation, video editing, or video production, feel free to reach out below.

Types of Videos

I Can Produce For Your Brand

  • Explainer Videos

  • Tutorial Videos

  • Short-Form Videos

  • Targeted Topic Videos

  • Learning Videos

Custom Thumbnails

Using Photoshop & Canva